Content marketing is a common and quite effective way to attract visitors to your website.
Content marketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimize to achieve your marketing objectives (source: Content Marketing Institute).
Here are several basic tips about content marketing for beginners:
Interesting and Useful Topic
As much as you can, produce a content that covers an engaging, practical, and useful to your target audience. It would be even better if the readers can spend a lot of time there. To rank a website organically, Google also measures dwell time or the actual length of time that a visitor spends on a page before returning to the SERPs. We are not saying that it is the most important rank factor but there’s no harm to create an interesting content that will increase readers retention.
Relevant to the Target Audience
A website content should be accurate. The supported data or photo/ image reference should be legitimate to support the content. This is even important nowadays than ever. The right and relevant content will encourage the reader to share the content via their social media accounts. This will, of course, increase the traffic and invite more new visitors to your website.
Quality Over Quantity
This is quite self-explaining. Just remember that content quality is more valuable than the quantity itself. Tons of articles in one website don’t determine the readers' engagement and vice versa. Surely, it would be great if the two things exist together.
Right Keywords Usage
Panduan IM pointed out that there are four main mistakes of keyword usage in a content:
• Keyword stuffing : sing the same keywords excessively.
• Generic keyword : using a keyword that is too generic.
• Without keyword: assuming that keywords are not useful at all
• Internal competition : two contents with the same keywords will compete internally to get the page one in search engine.
Those are several tips for beginners who want to learn basic content marketing. If you have any questions, feel free to contact us anytime.